Aligning Your Goals with the Right Revenue Streams
Setting goals for your flower farm is an essential first step in planning your next growing season. But once those goals are in place, how do you align them with the right revenue streams? Diversifying your offerings can help you reach your targets more effectively, but not all revenue streams will be the right fit. Here’s how to evaluate your options and create a plan that works for you.
Step 1: Review Your Current Revenue Streams
Rebecca Lynn Dahlias
Start by asking yourself:
What revenue streams have I already tried?
Did these help me achieve my goals (e.g., income, time management, enjoyment)?
If a current offering isn’t aligned with your goals or causes unnecessary stress, consider removing it. For example, if a subscription model felt overwhelming last year, it might be worth rethinking or simplifying.
Step 2: Eliminate Non-Starters
Look at the list of potential revenue streams and cross off any that don’t fit your vision.
Does it align with your schedule?
Do you have the necessary permits or resources?
Would it bring you joy, or would it feel like a chore?
It’s okay to rule out options that don’t feel right for your farm or your goals.
Step 3: Evaluate and Add New Streams
UPick Field at Sunset
Now, look at the remaining options. Which ones fit with your goals, time, and preferences? To help decide:
Schedule Needs: Do you prefer flexible options like uPick events or planned commitments like subscriptions?
Personal Enjoyment: Would you rather arrange bouquets or host events?
Risk Tolerance: Does fulfilling prepaid orders stress you out, or do you appreciate the security of knowing your flowers are sold in advance?
Licensing/Permits: Are there barriers to implementing certain streams, like selling tubers or hosting events?
Revenue Goals: Which options will help you reach your income targets?
Don’t forget, you can mix and match revenue streams! Subscriptions might provide steady income, while events like U-Pick days can be offered when you have an abundance of flowers in the field!
By evaluating your options thoughtfully, you can create a tailored plan to make this season your most successful yet.